Nooma Blog
Practical insights on agency reporting, client retention, and what AI-powered automation actually looks like when it works.
The State of PPC Reporting in 2026: 51% Still Use Google Sheets
Data from 1,306 PPC professionals shows that 51% still report in Google Sheets or Looker Studio. AI saves 5.2 hours per week but only 6% of agencies have fully automated reporting. Here is what the numbers reveal.
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Why Clients Don't Read Your Dashboards (And What to Send Instead)
Agency dashboards get almost no client engagement. Here is why dashboards fail, what clients actually want instead, and how narrative reports delivered to their inbox change everything.
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The Agency Reporting Stack in 2026: What Actually Changed
Every reporting tool added AI this year. Pricing got more aggressive. New entrants showed up. But the real shift is about what agencies and their clients now expect from a "report."
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The Hidden Cost of Manual Agency Reporting (And How to Calculate Yours)
Manual client reporting costs agencies far more than they realize. Walk through the real math — hours, dollars, and opportunity cost — and see what reclaiming that time looks like.
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What Your Clients Actually Want From Their Reports (It's Not More Data)
Agencies over-report on metrics and under-report on meaning. Here is what clients actually want to see in their marketing reports — and how to bridge the gap.
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Why Your Agency's AI Reports Sound Like a Robot Wrote Them
AI report summaries are now table stakes. But most agency tools generate the same generic output for every client. Here is why — and what the alternative looks like.
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