Automated Client Reports for Agencies
What if your reports wrote themselves?
You got into this business to run campaigns, not to spend Sunday nights copying numbers into Google Docs. There's a better way.
The manual reporting reality
You know the drill. Reporting week hits and everything else stops.
Pulling data from Google Ads, organizing it into your template
Writing the narrative — what happened, why, what you are doing next
Formatting, proofreading, making sure the numbers match across sections
Composing the email, attaching the report, triple-checking before sending
15–20 hours/month
Per client. Multiply by your client count. That's your reporting tax.
And that's just the time. There's the Sunday night dread. The copy-paste errors you catch at 11pm. The client who emails back asking why last month's number is in this month's report. The junior analyst who formats things differently every time.
What changes with Nooma
The grunt work disappears. The quality goes up.
Data pulls itself
Nooma connects to your Google Ads accounts and pulls performance data automatically. No exporting CSVs, no copying numbers, no broken formulas.
Narratives write themselves
AI generates the story behind the data — what changed, why it matters, what actions you are taking. Written in your agency's voice, not generic robot-speak.
Rules enforce themselves
Define your policies once. "Flag CPA above $50." "Note if conversion rate drops two weeks running." Your rules apply to every report, every client, every time.
Delivery handles itself
Reports land as Gmail drafts in your inbox. Review, tweak if needed, and hit send. No formatting, no attachments, no portal links that expire.
What stays the same
Nooma handles the grunt work. You keep everything that matters.
You review every report before it sends
Nothing goes to a client without your eyes on it. Reports are drafts until you say they are ready.
You own the client relationship
Clients see your brand, hear your voice, get your expertise. Nooma is invisible to them.
Your team still fields calls and questions
The human side of client management does not change. Your team still has the context and the relationships.
Your policies, your rules
The AI follows your business rules, not generic best practices. Your competitive advantage stays yours.
The math
This is not about replacing people. It's about giving them their time back.
4–8 hrs
Saved per client, per cycle
10 min
Average review time per report
$100
/client/mo, everything included
For a 10-client agency
Manual reporting: roughly 60–80 hours/month spent on data pulls, writing, formatting, and delivery. With Nooma: those hours get redirected to strategy, client calls, campaign optimization, or new business development. That's not a cost — it's a reallocation from reporting labor to revenue-generating work.
What AI-written report sections look like
Here's a sample of what Nooma generates — anonymized, but representative of real output.
Performance Summary
This week saw a strong uptick in lead volume. Conversions jumped 23% week-over-week, driven primarily by improved performance in the branded search campaigns. Cost per acquisition came in at $34.12, well under the $45 target we set in Q1.
The non-branded campaigns are still in learning mode after the restructure two weeks ago. We expect performance to stabilize by the end of the month. In the meantime, we have tightened bid adjustments on the underperforming ad groups to limit waste.
Action Items
- Monitor non-branded campaign performance through learning period (estimated completion: May 12)
- Test two new ad variations in the services campaign to improve CTR
- Review geographic bid adjustments based on last 30 days of conversion data
Anonymized sample. Real reports use your agency's voice, terminology, and business rules.
Common questions
- Does Nooma replace my reporting team?
- No. Nooma handles the grunt work — pulling data, writing first drafts, enforcing rules. Your team still reviews, adds context, and owns the client relationship. Think of it as giving your best report writer a tireless assistant.
- How accurate are AI-written reports?
- Every report passes through five verification layers before it reaches you. The AI only references data it can verify from your connected accounts. If it cannot confirm a number, it does not include it. You still review every report before it goes to clients.
- How long does it take to set up?
- Connect your Google Ads account, define your voice preferences and business rules, and Nooma generates its first report within the week. We handle onboarding personally for every founding agency.
- What if the AI gets something wrong?
- Reports are delivered as Gmail drafts, not sent directly to clients. You review and edit before sending. Over time, Nooma learns from your edits and gets better at matching what you would have written.
Stop writing reports. Start reviewing them.
Request access and see what your next report could look like — written by AI, in your voice, with your rules applied. Ready for your review in minutes, not hours.
$100/client/mo · Flat rate, no tiers