For Dental Marketing Agencies
Stop spending Sunday night writing dental reports your clients skim in 30 seconds.
Nooma generates reports in your voice — cost per new patient, treatment pipeline value, appointment-to-treatment conversion. Practice owners read a story about their business, not a spreadsheet.
Practice owners don't speak Google Ads
They speak patients, treatments, and revenue. Your reports should too.
They think in patients, not conversions
Your dentist doesn't care about CTR. They care about how many new patients walked through the door this month, what treatments they booked, and what it cost to get them there.
You're the bottleneck
You're spending 4+ hours per practice translating a Google Ads dashboard into a report that makes sense to someone who went to dental school, not marketing school.
The ROI story gets lost
A $200 cost per new patient sounds expensive — until you realize that patient is worth $5,000+ over their lifetime. Your reports should make that math obvious.
Reports that speak practice owner
Nooma translates campaign data into the language dental clients already think in.
Cost per new patient by treatment
Break down acquisition cost across general, cosmetic, implants, ortho, and emergency — the categories your dental clients actually think in. Not a blended number that hides the story.
Patient lifetime value context
A $200 new patient acquisition looks different when framed against $5,000+ in lifetime value. Your reports make the ROI case automatically, not leave the practice owner to do the math.
Lead-to-appointment-to-treatment funnel
Track where potential patients drop off: ad click to call, call to appointment, appointment to treatment acceptance. Show exactly where the pipeline leaks — and where your campaigns outperform.
AI narratives that speak dentist
"Cost per new implant patient dropped 12% this month, from $285 to $251. Emergency campaigns outperformed at $89 per new patient — 3x below your general dentistry CPA." Reports practice owners actually read.
Your dental funnel, built in
Nooma ships with dental-specific funnel stages out of the box. Customize the labels and targets during onboarding — or use the defaults below.
Lead to Appointment
leads → appointments
35%
default target
Appointment to Treatment
appointments → treatments
50%
default target
Lead to Treatment
leads → treatments
18%
default target
These are industry benchmarks. Your policy rules override them for each client.
Metrics that matter to dental practices
Replace vanity metrics with numbers practice owners actually act on.
Cost per new patient
by treatment typeThe number every practice owner asks about. Broken down by general, cosmetic, implants, ortho, and emergency.
Lead-to-appointment rate
funnel stage 1What percentage of leads actually book an appointment? Industry default: 35%. Customize per practice.
Appointment-to-treatment rate
funnel stage 2Of patients who show up, how many accept treatment? This is where practice-side conversion lives. Default: 50%.
Chair-time utilization impact
premium metricConnect ad performance to schedule density. Are your campaigns filling chairs during slow periods like Tuesday afternoons?
$150-300
Average cost to acquire a new dental patient via PPC
$5,000+
Average lifetime value of a dental patient
15-20 hrs
Monthly hours dental agencies spend on client reporting
Our dental clients finally understand what their ad spend is doing. The reports show new patients and treatment value — not clicks. We haven't lost a dental client since switching.
Coming Soon
Dental Marketing Agency Owner
See what your dental reports could look like
Preview a sample report with real dental language — new patients by treatment type, appointment-to-treatment rates, and practice-level ROI.
Join the Founding Cohort
Lock in $100/client/mo forever. Get direct founder access, priority support, and shape the product roadmap from day one.
Stop building reports. Start sending them.
Set up your first dental practice in under 10 minutes. AI writes the report. You review and send.
$100/client/mo · Flat rate, no tiers
Common questions from dental agencies
- How does Nooma calculate cost per new patient?
- Nooma maps your Google Ads conversion actions to treatment categories during onboarding. When a conversion fires — form submission, phone call, or booking widget — Nooma attributes it to the right treatment type and divides spend accordingly. You get cost per new patient by treatment, not just a blended number.
- Can Nooma differentiate new patients from existing patients?
- Nooma uses the conversion signals from your campaigns — typically new patient form fills, first-time caller tracking numbers, and booking widget submissions already filtered for new patients. If your tracking distinguishes new vs. returning, Nooma inherits that distinction automatically.
- What about multi-location dental groups?
- Each location (which Nooma calls a "Practice") gets its own funnel configuration, policy rules, and performance tracking. A DSO with 8 locations sees each practice's performance individually and can compare across the group.
- How is this different from AgencyAnalytics?
- AgencyAnalytics shows your dental clients a dashboard of clicks and conversions. Nooma writes a narrative report that translates those numbers into cost per new implant patient, treatment mix performance, and actionable recommendations — in your agency voice. Practice owners read a story about their business, not a spreadsheet.
- Do I need to set up dental-specific rules manually?
- Nooma ships with a dental vertical template that maps common treatment categories automatically. During onboarding, you customize which campaigns map to which treatments and set your own conversion rate targets. After that, every report applies your rules without manual work.