How much time do agencies spend on client reporting?

Most agencies spend 2-6 hours per client per reporting cycle. For an agency with 15 clients doing weekly reports, that can add up to 60+ hours per month — more than a full-time employee dedicated solely to reporting.

What is the true cost of manual client reporting?

The true cost includes account manager time (typically $35-75/hour), opportunity cost of not doing strategy or client calls, plus the risk of human error. For a 15-client agency, manual reporting often costs $3,000-5,000+ per month.

How does automated reporting save agencies money?

Automated reporting tools like Nooma pull data from ad platforms, apply your business rules, and generate reports in your voice — eliminating hours of manual data pulling, screenshot capturing, and narrative writing. Agencies typically save 80-90% of reporting time.

How much does Nooma cost compared to manual reporting?

Nooma costs $100 per client per month. For most agencies, this is a fraction of what they spend on manual reporting labor. The break-even point is typically reached when your team's time is worth more than $10-15/hour.

What can agencies do with the time saved from automated reporting?

Agencies redirect saved reporting hours to high-value activities: client strategy calls, campaign optimization, new business development, and team training. Many agencies find they can take on more clients without adding headcount.

Free tool

How much is reporting costing your agency?

Plug in your numbers and see exactly how many hours and dollars go to client reporting every month. Then see what changes with automation.

Your numbers

Number of clients15

150

Hours per client per report4 hrs

1 hrs10 hrs

Report frequency

Account manager hourly rate$50

$25$100

Hours per month on reporting

240 hrs

72 full work weeks per year

Monthly reporting cost

$12,000

$144,000 per year

With Nooma

$1,500/mo

15 clients x $100/client

You save per year

$126,000

Plus 240 hrs/mo redirected to strategy

Monthly cost comparison

Manual reporting$12,000

With Nooma$1,500

Where your team's time goes

Manual reporting

Report building240 hrs

Strategy & optimization40 hrs

With Nooma

Report review4 hrs

Strategy & optimization276 hrs

Break-even analysis: Nooma pays for itself if your team's time is worth more than $6/hour. Your rate is $50/hr — you save from day one.

Stop doing the math. Start saving the time.

Nooma pulls your ad platform data, applies your business rules, and delivers AI-written reports in your voice. Every week, automatically.

Apply for Founding Cohort Learn more about Nooma

Frequently asked questions

How much time do agencies typically spend on reporting?: Most agencies spend 2-6 hours per client per reporting cycle. For a 15-client agency doing weekly reports, that can exceed 60 hours per month — more than a full-time employee dedicated solely to reporting.
What is the true cost of manual reporting?: Beyond the direct labor cost, manual reporting has hidden costs: opportunity cost of not doing strategy work, risk of human error, slower delivery to clients, and team burnout. The calculator above shows the direct labor cost — the real number is higher.
How does Nooma reduce reporting time?: Nooma connects to your ad platforms, pulls performance data automatically, applies your business rules and voice preferences, and generates complete narrative reports. Your team reviews and sends — instead of building from scratch.
What if I have fewer than 10 clients?: The calculator works for any agency size. Even with 5 clients, weekly manual reporting can consume 20+ hours per month. Nooma helps agencies of all sizes reclaim that time.
Can my team use the saved hours for other work?: Absolutely. Agencies that automate reporting typically redirect those hours to campaign optimization, client strategy calls, new business development, and proactive outreach — the work that actually grows your agency.

Frequently asked questions

How much time do agencies typically spend on reporting?

Most agencies spend 2-6 hours per client per reporting cycle. For a 15-client agency doing weekly reports, that can exceed 60 hours per month — more than a full-time employee dedicated solely to reporting.

What is the true cost of manual reporting?

Beyond the direct labor cost, manual reporting has hidden costs: opportunity cost of not doing strategy work, risk of human error, slower delivery to clients, and team burnout. The calculator above shows the direct labor cost — the real number is higher.

How does Nooma reduce reporting time?

Nooma connects to your ad platforms, pulls performance data automatically, applies your business rules and voice preferences, and generates complete narrative reports. Your team reviews and sends — instead of building from scratch.

What if I have fewer than 10 clients?

The calculator works for any agency size. Even with 5 clients, weekly manual reporting can consume 20+ hours per month. Nooma helps agencies of all sizes reclaim that time.

Can my team use the saved hours for other work?

Absolutely. Agencies that automate reporting typically redirect those hours to campaign optimization, client strategy calls, new business development, and proactive outreach — the work that actually grows your agency.