For Home Services Marketing Agencies

Your contractor clients judge you by the phone ringing. Your reports should too.

Nooma generates reports in your voice that speak contractor — qualified calls, projected jobs, cost per booked lead. Stop spending 4+ hours translating Google Ads into something an HVAC owner will read.

Apply for Founding Cohort See a sample home services report

Starting at $100/client/mo · Flat rate, no tiers

Contractors don't trust marketing reports

Because most reports weren't built for their world.

They judge you by the phone

Your HVAC client measures results by how many times the phone rings with a real job. A report full of impressions and click-through rates is a foreign language to someone who built their business answering service calls.

Past agencies burned them

Most contractors have been through 2-3 agencies that over-promised and delivered reports they couldn't understand. They're skeptical before you even send the first one.

You're spending hours translating

You know the campaigns are driving calls. You're just spending 4+ hours per client each month manually turning a Google Ads dashboard into something a contractor will actually read.

Reports that speak contractor

Nooma translates campaign data into the language your home services clients already think in.

Qualified calls vs. junk

Separate real leads (calls over 30 seconds with service intent) from wrong numbers, spam, and existing customers. Show your contractor the calls that could become revenue.

Cost per booked job

Not cost per click. The actual cost to generate a phone call from a homeowner who needs HVAC repair, a plumbing fix, or a roofing estimate — and the projected booking rate.

Seasonal context that prevents panic

HVAC is deeply seasonal. When calls drop 20% in November, your report explains they're actually 12% above the seasonal norm — not just shows a red arrow that triggers a "fire the agency" conversation.

AI narratives in contractor language

"23 qualified calls this week, up 15% from last month. At your historical booking rate, that projects to 14-16 new jobs worth $28K-$32K in revenue." Reports contractors actually trust.

Your home services funnel, built in

Nooma ships with home services-specific funnel stages out of the box. Customize the labels and targets during onboarding — or use the defaults below.

Lead to Estimate

leads → estimates

30%

default target

Estimate to Job

estimates → jobs

40%

default target

Lead to Job

leads → jobs

12%

default target

These are industry benchmarks. Your policy rules override them for each client.

Metrics that matter to contractors

Replace vanity metrics with numbers your clients actually act on.

Cost per qualified call

not CPC

Filter out spam, wrong numbers, and existing customers. Show the real cost to generate a lead that could become a booked job.

Lead-to-estimate rate

funnel stage 1

Track what percentage of qualified leads convert to on-site estimates. Industry default: 30%. Customize per client.

Estimate-to-job rate

funnel stage 2

Of the estimates your client gives, how many convert to paying jobs? Pinpoint where the pipeline leaks.

Service area heatmap

by zip code

Which neighborhoods generate the most qualified calls? Where should your client expand service coverage or increase ad budget?

60-70%

Of home services leads come through phone calls, not forms

30 sec

Call duration threshold that separates real leads from noise

4-8 hrs

Per client per month spent building reports manually

We stopped losing contractor clients the month we switched to Nooma. The reports finally make sense to them — they see calls, jobs, and dollars, not marketing jargon.

Coming Soon

Home Services Agency Owner

See what your home services reports could look like

Preview a sample report with real contractor language — qualified calls, projected jobs, cost per lead in plain dollars.

Preview a Sample Report

Limited to 20 agencies

Join the Founding Cohort

Lock in $100/client/mo forever. Get direct founder access, priority support, and shape the product roadmap from day one.

Apply for Founding Cohort

Stop building reports. Start sending them.

Set up your first home services client in under 10 minutes. AI writes the report. You review and send.

Apply for the Founding Cohort

$100/client/mo · Flat rate, no tiers

Common questions from home services agencies

How does Nooma differentiate qualified calls from junk?: Nooma uses call duration as a primary filter — calls under 30 seconds are flagged as likely non-qualified (wrong numbers, hangups, spam). You can adjust this threshold during onboarding. When integrated with a call tracking platform, Nooma can also use call scoring signals to further refine quality.
Does Nooma integrate with ServiceTitan or Housecall Pro?: FSM integration is on the roadmap. When live, it will connect ad spend directly to booked and completed jobs. In the meantime, Nooma uses your historical estimate-to-job conversion rates to project job volume from qualified call counts.
Can I run HVAC, plumbing, and roofing clients on the same account?: Yes. Each client (which Nooma calls a "Location") gets its own policy rules. You can customize funnel stages, terminology, and reporting thresholds per trade. An HVAC client sees "qualified service calls" while a roofer sees "estimate requests."
How does seasonal analysis work?: Nooma compares current campaign performance against historical seasonal baselines. Instead of showing that calls dropped 20%, the report explains that calls are actually 8% above the seasonal average for this time of year. Context turns a scary metric into a good story.
What if my contractor clients are skeptical of agencies?: That skepticism comes from past agencies delivering jargon-heavy reports. Nooma reports speak contractor: qualified calls, projected jobs, cost per lead in plain dollars. When a contractor sees "23 qualified calls, projected 14-16 new jobs at $47 per lead," they understand exactly what their ad spend is doing.

Your contractor clients judge you by the phone ringing. Your reports should too.

Contractors don't trust marketing reports

Because most reports weren't built for their world.

They judge you by the phone

Past agencies burned them

Most contractors have been through 2-3 agencies that over-promised and delivered reports they couldn't understand. They're skeptical before you even send the first one.

You're spending hours translating

You know the campaigns are driving calls. You're just spending 4+ hours per client each month manually turning a Google Ads dashboard into something a contractor will actually read.

Reports that speak contractor

Nooma translates campaign data into the language your home services clients already think in.

Qualified calls vs. junk

Separate real leads (calls over 30 seconds with service intent) from wrong numbers, spam, and existing customers. Show your contractor the calls that could become revenue.

Cost per booked job

Not cost per click. The actual cost to generate a phone call from a homeowner who needs HVAC repair, a plumbing fix, or a roofing estimate — and the projected booking rate.

Seasonal context that prevents panic

AI narratives in contractor language

"23 qualified calls this week, up 15% from last month. At your historical booking rate, that projects to 14-16 new jobs worth $28K-$32K in revenue." Reports contractors actually trust.

Your home services funnel, built in

Nooma ships with home services-specific funnel stages out of the box. Customize the labels and targets during onboarding — or use the defaults below.

Lead to Estimate

leads → estimates

30%

default target

Estimate to Job

estimates → jobs

40%

default target

Lead to Job

leads → jobs

12%

default target

These are industry benchmarks. Your policy rules override them for each client.

Metrics that matter to contractors

Replace vanity metrics with numbers your clients actually act on.

Cost per qualified call

not CPC

Filter out spam, wrong numbers, and existing customers. Show the real cost to generate a lead that could become a booked job.

Lead-to-estimate rate

funnel stage 1

Track what percentage of qualified leads convert to on-site estimates. Industry default: 30%. Customize per client.

Estimate-to-job rate

funnel stage 2

Of the estimates your client gives, how many convert to paying jobs? Pinpoint where the pipeline leaks.

Service area heatmap

by zip code

Which neighborhoods generate the most qualified calls? Where should your client expand service coverage or increase ad budget?

Common questions from home services agencies

How does Nooma differentiate qualified calls from junk?

Nooma uses call duration as a primary filter — calls under 30 seconds are flagged as likely non-qualified (wrong numbers, hangups, spam). You can adjust this threshold during onboarding. When integrated with a call tracking platform, Nooma can also use call scoring signals to further refine quality.

Does Nooma integrate with ServiceTitan or Housecall Pro?

FSM integration is on the roadmap. When live, it will connect ad spend directly to booked and completed jobs. In the meantime, Nooma uses your historical estimate-to-job conversion rates to project job volume from qualified call counts.

Can I run HVAC, plumbing, and roofing clients on the same account?

Yes. Each client (which Nooma calls a "Location") gets its own policy rules. You can customize funnel stages, terminology, and reporting thresholds per trade. An HVAC client sees "qualified service calls" while a roofer sees "estimate requests."

How does seasonal analysis work?

Nooma compares current campaign performance against historical seasonal baselines. Instead of showing that calls dropped 20%, the report explains that calls are actually 8% above the seasonal average for this time of year. Context turns a scary metric into a good story.

What if my contractor clients are skeptical of agencies?

That skepticism comes from past agencies delivering jargon-heavy reports. Nooma reports speak contractor: qualified calls, projected jobs, cost per lead in plain dollars. When a contractor sees "23 qualified calls, projected 14-16 new jobs at $47 per lead," they understand exactly what their ad spend is doing.