For Real Estate Marketing Agencies

Brokers want closings, not click reports. Your reports should prove the difference.

Nooma generates reports in your voice — qualified leads, projected closings, commission pipeline value. Stop losing Sunday nights translating Google Ads into something a broker will trust.

Apply for Founding Cohort See a sample real estate report

Starting at $100/client/mo · Flat rate, no tiers

Brokers don't trust marketing reports

Because most reports weren't built for the way real estate actually works.

Brokers measure closings, not clicks

Your real estate clients measure success in closings, not clicks. A report that shows 5,000 impressions means nothing to a broker who wants to know how many buyers walked through a door.

The dots don't connect

You know the campaigns are driving showings and inquiries. Your reports just don't connect the dots in language a broker or team leader understands — so they question whether ads are working at all.

Seasonal swings cause panic

A 15% drop in leads during January is normal in most markets. But without seasonal context in your report, it looks like the campaigns are failing — and the broker starts shopping for a new agency.

Reports that speak real estate

Nooma translates campaign data into the language your real estate clients already think in.

Cost per qualified buyer/seller lead

Separate real prospects from tire-kickers. Show your clients the actual cost to generate a lead that could become a closed transaction — not cost per click on a listing ad.

Pipeline value by listing type

Connect ad spend to estimated commission value. Residential resale, luxury, new construction, commercial — break it down by the segments your clients actually care about.

Market-aware performance context

Your reports should explain seasonal patterns, inventory shifts, and rate-driven demand changes — not just show red arrows. A lead drop in January is normal. Your report should say so.

AI narratives that speak real estate

"Your luxury listing campaigns generated 42 qualified buyer inquiries this month at $68 per lead. Based on your historical close rate, that projects to 3-4 transactions worth $45K-$60K in commission." Reports your clients trust.

Your real estate funnel, built in

Nooma ships with real estate-specific funnel stages out of the box. Customize the labels and targets during onboarding — or use the defaults below.

Lead to Showing

leads → showings

20%

default target

Showing to Close

showings → closes

15%

default target

Lead to Close

leads → closes

default target

These are industry benchmarks. Your policy rules override them for each client.

Metrics that matter to real estate clients

Replace vanity metrics with numbers your clients actually act on.

Cost per qualified lead

not CPC

Filter out portal browsing, existing clients, and unqualified inquiries. Show the real cost to generate a lead that could result in a showing or listing appointment.

Lead-to-showing rate

funnel stage 1

What percentage of qualified leads convert to an in-person showing? Industry default: 20%. Customize per office.

Showing-to-close rate

funnel stage 2

Of showings that happen, how many result in a closed transaction? Default: 15%. This is where agent-side conversion lives.

Geographic performance

by zip/neighborhood

Which neighborhoods generate the most qualified leads? Where should your client increase ad presence or adjust targeting?

$30-150

Average cost per real estate lead via Google Ads

2-5%

Typical lead-to-close rate for online real estate leads

4-8 hrs

Per client per cycle spent building reports manually

Our brokers finally get it. When the report shows 42 qualified buyer leads projected to 3-4 closings worth $50K in commission, they stop asking if Google Ads works.

Coming Soon

Real Estate Marketing Agency Owner

See what your real estate reports could look like

Preview a sample report with real estate language — qualified leads, projected closings, and commission pipeline value.

Preview a Sample Report

Limited to 20 agencies

Join the Founding Cohort

Lock in $100/client/mo forever. Get direct founder access, priority support, and shape the product roadmap from day one.

Apply for Founding Cohort

Stop building reports. Start sending them.

Set up your first real estate client in under 10 minutes. AI writes the report. You review and send.

Apply for the Founding Cohort

$100/client/mo · Flat rate, no tiers

Common questions from real estate agencies

How does Nooma handle different real estate verticals?: Whether your clients focus on residential resale, luxury, new construction, commercial, or property management — Nooma adapts. During onboarding, you map campaign types to the segments your clients care about. Each report uses the right language and metrics for that segment.
Can Nooma track lead-to-closing attribution?: Nooma uses the conversion signals from your campaigns — form fills, phone calls, chat inquiries. For full lead-to-close attribution, CRM integration is on the roadmap. In the meantime, Nooma uses your historical conversion rates to project transaction volume from current lead counts.
How does seasonal context work for real estate?: Real estate is deeply seasonal and market-dependent. Nooma compares current campaign performance against historical seasonal baselines for your market. Instead of showing that leads dropped 20% in December, the report explains that leads are actually 8% above the seasonal norm for your area.
What if my clients operate in multiple markets?: Each market can have its own campaign grouping and performance baselines. A client with listings in Austin and San Antonio gets separate market analysis in the same report, with each section using metrics relevant to that market.
How is this different from AgencyAnalytics for real estate?: AgencyAnalytics shows your real estate clients a dashboard of clicks, impressions, and conversions. Nooma writes a narrative report that translates those numbers into cost per qualified lead, projected transaction value, and market-contextualized performance — in your agency voice.

Brokers don't trust marketing reports

Because most reports weren't built for the way real estate actually works.

Brokers measure closings, not clicks

Your real estate clients measure success in closings, not clicks. A report that shows 5,000 impressions means nothing to a broker who wants to know how many buyers walked through a door.

The dots don't connect

You know the campaigns are driving showings and inquiries. Your reports just don't connect the dots in language a broker or team leader understands — so they question whether ads are working at all.

Seasonal swings cause panic

A 15% drop in leads during January is normal in most markets. But without seasonal context in your report, it looks like the campaigns are failing — and the broker starts shopping for a new agency.

Reports that speak real estate

Nooma translates campaign data into the language your real estate clients already think in.

Cost per qualified buyer/seller lead

Separate real prospects from tire-kickers. Show your clients the actual cost to generate a lead that could become a closed transaction — not cost per click on a listing ad.

Pipeline value by listing type

Connect ad spend to estimated commission value. Residential resale, luxury, new construction, commercial — break it down by the segments your clients actually care about.

Market-aware performance context

Your reports should explain seasonal patterns, inventory shifts, and rate-driven demand changes — not just show red arrows. A lead drop in January is normal. Your report should say so.

AI narratives that speak real estate

Your real estate funnel, built in

Nooma ships with real estate-specific funnel stages out of the box. Customize the labels and targets during onboarding — or use the defaults below.

Lead to Showing

leads → showings

20%

default target

Showing to Close

showings → closes

15%

default target

Lead to Close

leads → closes

default target

These are industry benchmarks. Your policy rules override them for each client.

Metrics that matter to real estate clients

Replace vanity metrics with numbers your clients actually act on.

Cost per qualified lead

not CPC

Filter out portal browsing, existing clients, and unqualified inquiries. Show the real cost to generate a lead that could result in a showing or listing appointment.

Lead-to-showing rate

funnel stage 1

What percentage of qualified leads convert to an in-person showing? Industry default: 20%. Customize per office.

Showing-to-close rate

funnel stage 2

Of showings that happen, how many result in a closed transaction? Default: 15%. This is where agent-side conversion lives.

Geographic performance

by zip/neighborhood

Which neighborhoods generate the most qualified leads? Where should your client increase ad presence or adjust targeting?

Common questions from real estate agencies

How does Nooma handle different real estate verticals?

Whether your clients focus on residential resale, luxury, new construction, commercial, or property management — Nooma adapts. During onboarding, you map campaign types to the segments your clients care about. Each report uses the right language and metrics for that segment.

Can Nooma track lead-to-closing attribution?

Nooma uses the conversion signals from your campaigns — form fills, phone calls, chat inquiries. For full lead-to-close attribution, CRM integration is on the roadmap. In the meantime, Nooma uses your historical conversion rates to project transaction volume from current lead counts.

How does seasonal context work for real estate?

Real estate is deeply seasonal and market-dependent. Nooma compares current campaign performance against historical seasonal baselines for your market. Instead of showing that leads dropped 20% in December, the report explains that leads are actually 8% above the seasonal norm for your area.

What if my clients operate in multiple markets?

Each market can have its own campaign grouping and performance baselines. A client with listings in Austin and San Antonio gets separate market analysis in the same report, with each section using metrics relevant to that market.

How is this different from AgencyAnalytics for real estate?

AgencyAnalytics shows your real estate clients a dashboard of clicks, impressions, and conversions. Nooma writes a narrative report that translates those numbers into cost per qualified lead, projected transaction value, and market-contextualized performance — in your agency voice.