For Legal Marketing Agencies
Your law firm clients don't read your reports. Let's fix that.
Nooma generates reports in your voice that speak managing partner — case pipeline value, cost per signed case, intake-to-retention analytics by practice area. Partners act on these reports because they finally understand them.
Managing partners think in cases, not clicks
Legal is the most expensive PPC vertical. Your reports need to justify every dollar.
The ROI is massive — but invisible
A $400 cost-per-lead sounds terrible until you realize it turned into a $75,000 personal injury case. Your reports don't tell that story. They show clicks and conversions, and the managing partner has no idea if Google Ads is working.
Legal CPCs are brutal
You're spending $50-150+ per click in the most expensive vertical in Google Ads. Every wasted click hurts. Your reports need to separate real intake leads from tire-kickers and spam — not lump them all together as "conversions."
Partners think in cases, not campaigns
The managing partner doesn't care about Quality Score or ad extensions. They want to know: how many cases did we sign this month, what did they cost, and which practice areas are worth investing more in?
Reports that speak managing partner
Nooma translates campaign data into the language your law firm clients already think in.
Case pipeline value by practice area
Personal injury, family law, criminal defense, immigration, estate planning — show the estimated case value your campaigns are generating, not just lead counts that mean nothing without context.
Cost per signed case with case value context
A $400 lead that converts to a $75K PI case is a 187x return. A $200 family law lead that converts to a $3K case is a 15x return. Your reports make that math automatic, not leave the partner guessing.
Lead-to-consultation-to-retained funnel
Track the full intake pipeline: ad click to lead, lead to consultation, consultation to signed retainer. Show exactly where potential clients drop off — and where your campaigns are converting above benchmark.
AI narratives that speak legal
"Your PI campaign generated $1.2M in estimated case pipeline this month. Cost per signed case dropped to $1,850 — down 22% from last quarter. Family law CPA remains high at $890; recommend reallocating 15% of budget to PI." Reports partners act on.
Your legal funnel, built in
Nooma ships with legal-specific funnel stages out of the box. Customize the labels and targets during onboarding — or use the defaults below.
Lead to Consultation
leads → consultations
25%
default target
Consultation to Retained
consultations → retained
30%
default target
Lead to Retained
leads → retained
8%
default target
These are industry benchmarks. Your policy rules override them for each client.
Metrics that matter to law firms
Replace vanity metrics with numbers managing partners actually act on.
Cost per signed case
not CPCWhat did it actually cost to get a client through the door and retained? The metric every managing partner asks about first.
Lead-to-consultation rate
funnel stage 1What percentage of leads convert to a consultation or intake call? Industry default: 25%. Customize per firm.
Consultation-to-retained rate
funnel stage 2Of consultations completed, how many sign a retainer? This is where firm-side conversion lives. Default: 30%.
Practice area ROI comparison
side by sideCompare acquisition cost and case value across PI, family, criminal, immigration — so your client knows where to invest next dollar.
$50-150+
Cost per click in legal — the highest CPC vertical in Google Ads
$50K-100K
Average value of a signed personal injury case
187x
Potential return when a $400 lead becomes a $75K case
When a managing partner sees that their PI campaign generated $1.2M in estimated case pipeline at $1,850 per signed case, they stop questioning ad spend. That's the conversation Nooma creates.
Coming Soon
Legal Marketing Agency Owner
See what your legal reports could look like
Preview a sample report with real legal language — case pipeline value, cost per signed case, and practice area ROI comparisons.
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Common questions from legal agencies
- How does Nooma estimate case pipeline value?
- During onboarding, you configure average case values for each practice area. Nooma multiplies new leads by historical intake-to-retention rates and average case values to produce pipeline estimates. These are clearly labeled as projections — accuracy improves as historical data accumulates.
- Can Nooma connect to Clio or MyCase?
- Nooma currently pulls data from Google Ads and call tracking platforms, not case management systems directly. If your conversion tracking captures intake events (form fills, consultation bookings, retained confirmations), Nooma uses those signals to build the intake funnel view. CRM integration is on the roadmap.
- How do you handle multi-practice-area firms?
- That is exactly where Nooma shines. You break down cost per signed case, pipeline value, and intake rates by practice area — PI, family, criminal, immigration, estate — all in one report. The managing partner sees which areas are generating the best return.
- What about firms with multiple offices?
- Each office (which Nooma calls a "Firm") gets its own funnel configuration and performance tracking. A firm with offices in Dallas and Houston sees each location's performance individually and can compare across the group.
- How is this different from AgencyAnalytics?
- AgencyAnalytics shows a dashboard of clicks and conversions. The partner reading it has to mentally translate those numbers into case value and ROI. Nooma does that translation automatically — cost per signed case, pipeline value by practice area, and intake funnel analytics in a narrative they can act on.